Predictive analysis, a type or extension of predictive analysis, is used to advise or predict certain actions when certain information states are reached or conditions are met. Algorithms use mathematical techniques and/or business rules to choose from different actions that are adapted to a specific goal (such as improving job performance) and recognize various requirements or limitations.
It can be defined in the form of enterprise marketing technology that provides contextually relevant experiences, value and benefit at an appropriate moment in the customer's lifecycle through preferred customer touchpoints.
Data democracy is the process of ensuring that all employees within an organization can easily access and use data without the need for technical knowledge. This approach eliminates data silos, speeds up business processes and improves decision-making.
Reverse ETL is a data integration method in which traditional ETL (Extract, Transform, Load) processes reverse.
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