Behavior analysis is a type of data analysis that tries to understand how and why people behave that way. Behavior analysis measures how consumers relate to digital applications (e-commerce, mobile, social media, gaming, IoT). Data such as demographics or past activities are collected to generate insights and predict future trends. The principles of behavior analysis are applied not only to the behavior of people, but also to the interactions and dynamics between processes, machines, equipment, and even macroeconomic trends.
Behavioral analytics combines typical event tracking with audience segmentation to associate users with triggered events and map customer journeys, using the large amount of raw data collected by the analytics platform.
Behavior Analysis is an important subset of business analytics that helps us understand how and — why — consumers and apps behave this way. It is particularly prevalent in e-commerce, online gaming, web, mobile and IoT applications — and provides the data needed to improve the customer journey towards transformation.
Behavior analytics measure data such as navigation paths, clicks, social media interactions, and purchase/cart abandonment. A/B testing is an example of using analytics to make data-driven decisions.
Explore the world of Internet of Things (IoT), a powerful technology that is reshaping our lifestyles, work systems, and industries. Learn what IoT means, its applications, advantages and key role in driving the fourth industrial revolution.
Data science is about gaining actionable insights into the data a company owns, supported by a variety of applications.
Entegrasyon, farklı sistemlerin, uygulamaların veya süreçlerin bir araya getirilerek ortak bir yapı içinde çalışmasını sağlayan bir süreçtir. Teknolojinin gelişimiyle birlikte, organizasyonların daha verimli, uyumlu ve hızlı bir şekilde çalışabilmesi için entegrasyon süreçlerine olan ihtiyaç artmıştır.
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